President of Ukraine Volodymyr Zelenskyy signed Decree № 344/2022 on the establishment of the national brand UNITED 24 and congratulated the first ambassador of this brand – the legendary Ukrainian football player and coach Andriy Shevchenko.
In early May, the President initiated the launch of the UNITED 24 fundraising platform, which aims to increase charitable donations to support Ukraine in the world, including by joining efforts of international partners, donors, philanthropists to support our country in defending independence, territorial integrity and sovereignty, as well as in the postwar recovery.
During the meeting at the President’s Office, Volodymyr Zelenskyy congratulated the brand’s first ambassador Andriy Shevchenko.
“It is important that the first ambassador of the UNITED 24 brand is a Ukrainian who is known all over the world. Andriy enjoys great trust and authority, which he gained through his hard work and sporting achievements. Now he has a new mission – to tell the world about the events in Ukraine and direct his authority to increase international assistance to our country to bring our victory closer,” said Volodymyr Zelenskyy.
For his part, Andriy Shevchenko noted that it is a great honor for him to become the first UNITED Ambassador 24.
“I have been representing Ukraine in the international football arena for many years. But today, when my country is suffering from war, my priority is not football, but helping Ukraine. I will do everything possible to raise awareness of Ukraine’s needs, to encourage people to join UNITED 24, to contribute to our victory,” he said.
According to Andriy Shevchenko, the first event in support of UNITED 24 will take place on June 8 – a charity evening auction in London.
UNITED 24 fundraising platform works in three areas: defense and demining, medical care, reconstruction of Ukraine. During the first week of its work, more than $ 25 million was collected on the accounts of the NBU. USA. Anyone can contribute in one click on the website u24.gov.ua. Corporate donors also have the opportunity to choose targeted assistance – to equip a hospital, rebuild critical infrastructure, purchase military equipment, and more. This opportunity will soon be available to a wide audience.
With the support of UNITED 24, charity events and concerts, partnership projects with well-known brands, as well as cooperation with opinion leaders will take place.
The UNITED 24 team continues to work to attract ambassadors who will join Andriy Shevchenko and focus their efforts on increasing donations to help Ukraine.