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The state enterprise “The International Broadcasting Multimedia Platform of Ukraine” created Instagram and Facebook pages of the project FREEДОМ.КAВКАЗ, which allows scaling the platform for covering topics that unite Ukraine and the Caucasus in the struggle against a common enemy, and to expand audience access to information about the colonial policy of the Russian Federation. In the first weeks of operation, the Instagram account FREEДОМ.КAВКАЗ gained more than 3.3 million views and more than 2.3 thousand followers, the Facebook account – 3 million views and 3.3 thousand followers*.
The FREEДОМ.КAВКАЗ platforms on Instagram and Facebook publish key materials of the base YouTube channel FREEДОМ.КAВКАЗ: thematic news, analytics, materials about Russia’s destruction of national identity and historical memory of the subjugated peoples of the Caucasus, exclusive comments and analysis from independent and opposition figures of national liberation movements, public and political figures who are in exile and advocate for liberation from Moscow’s rule. Among them in particular — public figure of the Chechen Republic of Ichkeria and human rights defender Musa Lomaev, President of the World Congress of the Peoples of Dagestan Akhmat Akhmedov, Deputy Minister of Foreign Affairs of the Chechen Republic of Ichkeria Aset Sabb, head of the Circassian Center in New York (USA) Marianna Sheru, representative of the Sheikh Mansur Chechen battalion in Europe Ali Bakaev, a Muslim and volunteer from Turkmenistan, fighter of the Abu Yunus battalion.
Special attention of the audience is attracted by materials that criticize the Kremlin and regional authorities, highlight Russia’s oppression of indigenous peoples, in particular within the ranks of the Russian army, centuries-long imposition of Russian identity and attempts to erase historical memory, as well as the participation of representatives in Russia’s war against Ukraine on the side of Ukraine.
In the first weeks of operation, the Instagram account FREEДОМ.КAВКАЗ has already collected more than 3.3 million views, of which 94.6% – international audience: users from Russia — 65.4%, from Kazakhstan – 9.8%, Uzbekistan – 3.4%. Among the cities with the highest views are Grozny, Moscow, Yakutsk, Nalchik, Makhachkala, Sheremetyevsky (Moscow region). The Facebook page has currently accumulated more than 3 million views, up to 70% – from abroad. Among the top cities on Facebook – Moscow, Tbilisi, Yerevan, Baku, Almaty.
“Our content is focused on topics where the narratives of Russian state propaganda diverge from reality, which people in the Caucasus regions see and experience every day. It is based on facts, figures, testimonies and those questions to which answers are most often not given in the local information space. We work at the intersection of two realities: the one shaped by Russian state media, and the one in which people in the Caucasus live. For many, this is an opportunity to form a holistic vision of events — without distortions and with straightforward presentation of facts,” notes the head of the FREEДОМ.КAВКАЗ project Serhii Melnyk.
“Ukraine today acts as a symbol of successful resistance to Russia’s imperial pressure, and for the peoples of the Caucasus this experience has particular value. High engagement indicators on our platforms prove: there is a stable demand for objective information. Audience trust indicates that our resources have become an effective alternative to the distorted media space, filling a critical niche for the region,” he adds.
The highest views on Instagram — 1.2 million — were collected by a video about an inspection of the center of Grozny by Ramzan Kadyrov together with his son Adam. In the frame — a demonstrative “inspection” of the city: orderly shop windows, neat streets and demonstrative order, which sharply contrasts with everyday reality that is not publicly spoken about. 92.4% of views – from abroad: 62.2% — from Russia, 7.5% — from Kazakhstan, 3% — from Uzbekistan. The material about flooding in Dagestan, due to which residents of the region remain with destroyed houses and without proper assistance, while significant funds go to the war, collected 790 thousand views: 98.2% – from abroad, 89.3% — from Russia. More than 585 thousand views were received by a video about how in Ukraine the myth of Russian propaganda about the “greatness of the Russian army” and promises of “quick victories” from the Russian leadership failed: 96.6% of views – from abroad, 89.3% — from Russia, 4.1% – from Kazakhstan. More than 250 thousand views were gained by a report about the practice of collective punishment in the Caucasus, when due to the actions of one person relatives suffer, who are forced to publicly apologize on camera, using this to suppress dissent and destroy family ties: 98% – international audience, 45.3% – Russian Federation, 30.3% – Kazakhstan, 6.6% – Uzbekistan.
On the Facebook page FREEДОМ.КAВКАЗ, the highest views during the first weeks were also received by materials about the lack of assistance to victims after flooding in Dagestan, a report about the destruction of propaganda myths, as well as materials about mass purges and executions practiced by the Russian army in Chechnya.
Let us recall, the state enterprise “The International Broadcasting Multimedia Platform of Ukraine” launched the YouTube channel “FREEДОМ.КAВКАЗ” with the aim of conveying the truth about Russia’s colonizing policy towards the peoples of the Caucasus. Currently, FREEДОМ.КAВКАЗ has received more than 85 thousand subscribers and more than 85 million views. In the summer of last year, the state enterprise “IBMPU” also launched the FREEДОМ.КAВКАЗ page on the TikTok platform, which has already been viewed almost 9.2 million times in several months, and the number of channel subscribers reached 17.5 thousand.
* Data sources: analytics tools of digital platforms; Google Analytics; YouTube Studio of the FREEДОМ.КAВКАЗ channel. Period: March–April 2026.
ABOUT FREEДОМ.КAВКАЗ
FREEДОМ.КAВКАЗ is a digital platform of Ukrainian state international broadcasting, which addresses the peoples of the Caucasus subjugated by Russia. The program policy of FREEДОМ.КAВКАЗ provides primarily the promotion of the idea of the reality of transforming protest sentiments into genuine decolonization of the Russian Federation and liberation from Moscow, coverage of topics that contribute to the unification and mutual support of Ukraine and the Caucasus in the struggle against a common enemy, restoration of national memory and identity of the peoples of the Caucasus.
The content of FREEДОМ.КAВКАЗ is presented on digital platforms on YouTube, Facebook, TikTok, Instagram. It is part of the state enterprise “The International Broadcasting Multimedia Platform of Ukraine”. The state enterprise “IBMPU” is a stable, multi-level institution in the system of the state’s information security, which includes ten media brands — FREEДОМ, “Дім”, UATV.English, UATV.Arabic, UATV.Español, The Gaze, UATV.Português, UATV.Deutsch, UATV.Türkçe, UATV po polsku, which produce and broadcast content in nine languages: Ukrainian, English, Russian, Arabic, Spanish, Polish, Portuguese, German and Turkish.
