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Ukraine is revamping its diplomatic corps through new appointments and a results-driven strategy, emphasizing security, sanctions, and reconstruction amid the ongoing conflict with Russia.
On July 21, 2025, President Volodymyr Zelenskyy and Foreign Minister Andriy Sybiha presented the main priorities for Ukrainian diplomacy during the annual ambassadors’ meeting. This approach signals a move from traditional diplomacy toward a diplomacy of strength, with embassies expected not only to maintain bilateral relations but also to act as centers for coordinating resources, technology transfers, humanitarian support, and sanctions enforcement.
Find more in the article by Igor Popov, Head of United Ukraine Think Tank, expert on political and security issues.
At the beginning, Popov emphasizes that each ambassadorial appointment made this summer included specific duties and measurable performance goals, rather than vague directives to simply “promote Ukraine’s image.” The focus of this agenda is on strengthening defense support, advancing the Peace Formula, enforcing stricter sanctions on Russia, and attracting investment for reconstruction projects.
Particular attention is given to collaboration with the Ukrainian diaspora, which has emerged as both a source of public influence on foreign governments and a key channel for sharing accurate information about the war.
Furthermore, the political expert explains that a major result of the summer reshuffle was the appointment of 16 new ambassadors, aligning Ukraine’s diplomatic corps with its global priorities.
These appointments cover key regions: the Global South, Europe, North and Latin America, and the Middle East and Gulf.
The changes signal a move away from a Eurocentric focus toward a more multipolar approach, with Ukraine deliberately expanding engagement in regions that were previously underrepresented in its diplomacy.
Finally, the author concludes that Ukraine’s diplomatic strategy for late 2025 blends conventional statecraft with innovative forms of engagement. Its objectives extend beyond sustaining political relationships with key capitals to broadening Ukraine’s influence in the Global South, securing financial and technological support, and promoting accurate information about the war on a global scale.
Read the full article by Igor Popov on The Gaze: Diplomacy During War: What Priorities Is Ukraine Setting for Its Ambassadors in the Second Half of 2025
Read also: The War in Ukraine and the Global Arms Market: Who Has Profited the Most?
