FREEDOM channel in August: growth of subscribers and views from Russia on Ukrainian international broadcasting platforms

In August, the total number of subscribers to the Ukrainian international broadcasting YouTube channels FREEDOM and FREEDOM.LIVE exceeded 1.5 million. In addition, in August the number of views from Russia increased on both the YouTube channels of the state-owned enterprise “IBMPU” and the channels of its partners – Ukrainian media groups 1+1 media and Starlight Media.

The foreign Russian-speaking audience focused on news and analytics related to the death of Yevgeny Prigozhin and his entourage, videos about the fate of the Russian military, including their captivity and events at the front, and statements by Ukrainian officials about the future of the Russian Federation. The Russian-speaking audience abroad was also traditionally interested in the statements of Ukrainian President Volodymyr Zelenskyy. In August, in the Russian YouTube segment trended several videos of the FREEDOM channel with the first details of the crash of Yevgeny Prigozhin’s plane, the testimony of a captured Russian paratrooper about how Russians kill their own soldiers; and expert versions of the death of the leader of the PMC Wagner.

The most popular videos on the YouTube channels FREEDOM and FREEDOM.LIVE were a statement by Mykhailo Podolyak, Advisor to the Head of Office of the President of Ukraine, on the expansion of the war into the territory of the Russian Federation, which received 1.1 million views, 59.5% of which were from Russia, and 84.1% from abroad; a comment by former KGB officer Serhiy Zhirnov that the death of the PMC Wagner leader was staged, and the Wagner leader was killed much earlier, received 615 thousand views, 75.8% – from Russia, 97.9% – from abroad; other materials about the death of Yevgeny Prigozhin.

In August, the number of subscribers to the FREEDOM.LIVE YouTube channel, which focuses on analytical content, exclusive commentaries and author’s projects of the FREEDOM channel, exceeded 600 thousand, the number of views reached 280 million, views from abroad on this platform in August amounted up to 92.2%, views from Russia – 61%.

In general, in August, content under the FREEDOM brand on all digital platforms of Ukrainian state international broadcasting and partners received 374 million views, and for over the 17 months on air – 8.4 billion in total, the weighted average of the views of videos under the FREEDOM brand from abroad on the digital platforms of the State Enterprise “IBMPU” and on the YouTube platforms of our partners was 79.7%*.

Also in August, the FREEDOM channel premiered the Decolonization project, which added to the line of documentary projects aimed at supporting the transformational processes within Russia, including its de-imperialization, strengthening the national identity of indigenous peoples and their decolonization. The first episode about Ingria received 94.7% of views from abroad, and 63% from Russia.

*Note. Data provided in the material as of 08/31/2023


FREEDOM is a Ukrainian state international broadcasting channel focused on Russian-speaking viewers outside Ukraine. FREEDOM is an effective tool for disrupting Russian propaganda and a source of truthful information about Ukraine for Russian-speaking viewers abroad. Outside of Ukraine, FREEDOM is available via satellite, cable, DTH, IPTV networks and OTT platforms. You can also watch FREEDOM around the world on the digital platforms of the state-owned IBMPU company and the channel’s Ukrainian partner media groups – 1+1 media, Starlight Media, Inter Media Group.

Digital platforms that broadcast FREEDOM:

YouTube FREEDOM Website FREEDOM Aggregator FREEDOM Facebook TikTok Telegram

YouTube UNIAN YouTube Money YouTube TSN YouTube 1+1

YouTube ICTV YouTube INTER