{"id":1349926,"date":"2026-04-17T13:34:01","date_gmt":"2026-04-17T10:34:01","guid":{"rendered":"https:\/\/uatv.ua\/?p=1349926"},"modified":"2026-04-17T13:34:05","modified_gmt":"2026-04-17T10:34:05","slug":"freedom-in-march-new-instagram-and-facebook-platforms-audience-focus-on-the-war-in-iran-its-geopolitical-consequences-and-ukraine-s-military-expertise-for-middle-eastern-countries","status":"publish","type":"post","link":"https:\/\/uatv.ua\/en\/freedom-in-march-new-instagram-and-facebook-platforms-audience-focus-on-the-war-in-iran-its-geopolitical-consequences-and-ukraine-s-military-expertise-for-middle-eastern-countries\/","title":{"rendered":"FREE\u0414\u041e\u041c in March: new Instagram and Facebook platforms, audience focus on the war in Iran, its geopolitical consequences, and Ukraine\u2019s military expertise for Middle Eastern countries"},"content":{"rendered":"

In March, the international broadcasting team launched FREE\u0414\u041e\u041c.\u041aA\u0412\u041a\u0410\u0417 accounts on Instagram <\/a>and Facebook<\/a>, a new information project on the FREE\u0414\u041e\u041c channel \u201cTurkic Focus,\u201d and a new historical series \u201cChechnya. History of the Living\u201d on FREE\u0414\u041e\u041c.\u041aA\u0412\u041a\u0410\u0417. Audience attention was focused on the results of Volodymyr Zelenskyy\u2019s strategic Middle East tour, strikes by Ukraine\u2019s Defense Forces on targets inside the Russian Federation, issues of Ukraine\u2019s defense expertise in countering drones amid the war in Iran, and strong statements by European politicians regarding Vladimir Putin.<\/em><\/p>\n

In March, FREE\u0414\u041e\u041c content on international broadcasting platforms across social media and messengers (YouTube, Facebook, TikTok, Telegram, X, WhatsApp) gathered 46.2 million views*<\/strong>, including 21.3 million on YouTube channels of international broadcasting**, 10.5 million on Facebook, 8.6 million on Telegram, and 4.75 million on TikTok. Separately, FREE\u0414\u041e\u041c.\u041aA\u0412\u041a\u0410\u0417 content on TikTok received 838 thousand views. The total number of views of FREE\u0414\u041e\u041c content on digital platforms of the state enterprise \u201cThe International Broadcasting Multimedia Platform of Ukraine\u201d and partners reached 123.2 million <\/strong>over the month***, and 15.1 billion<\/strong> over the entire period of operation. During the month, the FREE\u0414\u041e\u041c mobile application for Android and iOS, with access to live broadcasting and a content library, recorded more than 190 thousand visits<\/strong>, including from Russia, Kazakhstan, the United Kingdom, Turkey, the Netherlands, the United States, and Canada.<\/p>\n

\"\"<\/figure>\n

Throughout the month, the FREE\u0414\u041e\u041c audience focused on events and statements related to the war in Iran and its consequences for the region and the world, including for Ukraine. There was also strong interest in materials covering \u201cdrone diplomacy,\u201d particularly the President of Ukraine\u2019s tour <\/a>of Middle Eastern countries. A statement by Volodymyr Zelenskyy that the U.S. operation in Iran is another signal to Putin \u2014 that dictators are not eternal and Russia is an unreliable ally even for its partners<\/a> \u2014 gathered 526 thousand views<\/strong> on FREE\u0414\u041e\u041c. This video had 86.4% international views<\/strong>, with one-third of the audience from Russia. On the FREE\u0414\u041e\u041c.\u041c\u041d\u0415\u041d\u0418\u042f platform, the livestream \u201cFirst Consequences of the Conflict\u201d about the death of Iran\u2019s Supreme Leader Ali Khamenei,<\/a> casualties in the UAE and Israel, and destruction of residential areas was watched by 406 thousand viewers<\/strong>: more than 90% from abroad<\/strong>, one-third from Russia. A news segment on the war in Iran as a geopolitical blow to the Kremlin<\/a> received 93% of views from abroad<\/strong>, primarily from Russia and Uzbekistan. The audience was also drawn to Donald Trump\u2019s call for Iranian military forces to lay down arms and surrender<\/a>, stating that the U.S. operation would continue until its objectives are achieved: 360 thousand views<\/strong>, 90.5% from abroad<\/strong>, with every fifth viewer from Russia. Overall, content about the U.S. operation in Iran gathered more than 4 million views<\/strong> on FREE\u0414\u041e\u041c YouTube channels****.<\/p>\n

There is constant audience interest in effective operations by Ukraine\u2019s Defense Forces under extremely difficult battlefield and rear conditions. The most popular content in March was a segment from the \u201cFront News\u201d program about how a Ukrainian anti-drone patrol destroyed an enemy FPV \u201ckiller drone\u201d<\/a> and saved the lives of soldiers in a strategically important frontline city in Donetsk region: 529 thousand views, 84.4% from abroad (41.9% from Russia). A report about a successful Ukrainian drone strike that sank an FSB patrol icebreaker worth $300 million in the port of Vyborg gathered 145 thousand views, 77% from abroad. Materials about foreign volunteers fighting on Ukraine\u2019s side also traditionally resonate with international broadcasting audiences. Among them \u2014 a story about Dan, a veteran of an elite U.S. Army unit<\/a>, who has been defending Ukraine since the start of the full-scale invasion, fighting against the genocide of the Ukrainian people and the destruction of Ukrainian culture by Russian imperialism. The report received over 310 thousand views, 85% from abroad <\/strong>(Russia \u2014 26.8%, Kazakhstan \u2014 13.1%, Uzbekistan \u2014 8.3%).<\/p>\n

International support for Ukraine, the issue of a new \u20ac90 billion EU aid package<\/a>, statements by European leaders on the need to increase pressure on Russia, and meetings between Volodymyr Zelenskyy and European politicians also remained in the spotlight. Footage of the President of Ukraine\u2019s visit to Romania<\/a> was viewed more than 330 thousand times. More than 200 thousand views were gained by a strong statement from German Chancellor Friedrich Merz calling on Donald Trump to increase pressure on Putin to achieve peace<\/a>, noting that after four years of war, Russia\u2019s economy has weakened significantly and its armed forces have suffered heavy losses. At the same time, the issue of Putin\u2019s responsibility for launching the war against Ukraine<\/a> and creating a propaganda system justifying war crimes was addressed in an episode of the program \u201cTribunal.\u201d Up to 90% of views of these videos came from international audiences, with every fourth viewer from Russia.<\/p>\n

\"\"<\/figure>\n

In March, FREE\u0414\u041e\u041c premiered<\/a> the information project \u201cTurkic Focus\u201d hosted by Maryna Honcharuk, dedicated to Ukrainian-Turkic relations and key developments in this field. A segment of the new project about Muslims in Ukraine celebrating the holy month of Ramadan and Volodymyr Zelenskyy\u2019s participation in a festive iftar<\/a> received over 1.5 million views<\/strong> and became the most popular video of the month: 86.9% of views from abroad (Russia \u2014 23.3%, Uzbekistan \u2014 14.9%).<\/p>\n

In March, the international broadcasting team also launched <\/a>Instagram and Facebook <\/a>pages for the FREE\u0414\u041e\u041c.\u041aA\u0412\u041a\u0410\u0417<\/a> project to scale the platform for covering topics that unite Ukraine and the Caucasus in the fight against a common enemy and to expand audience access to information about Russia\u2019s colonial policy. In the first weeks, the FREE\u0414\u041e\u041c.\u041aA\u0412\u041a\u0410\u0417 Instagram account gained more than 3.3 million views<\/strong> and more than 2.3 thousand followers, while the Facebook account reached 3 million views<\/strong> and 3.3 thousand followers*.<\/p>\n

In addition, FREE\u0414\u041e\u041c.\u041aA\u0412\u041a\u0410\u0417 projects covering contemporary struggle and historical resistance for identity and memory of the region\u2019s peoples under Kremlin colonial policy received 1.8 million views in March: 958 thousand<\/strong> on YouTube and 838 thousand<\/strong> on TikTok. 92% of views<\/strong> came from international audiences, including Russia \u2014 52.2%, Germany \u2014 6.8%, Kazakhstan \u2014 5.2%. Leading cities included Moscow, Grozny, Saint Petersburg, Makhachkala, Krasnodar, and Tashkent. In March, a new historical series \u201cChechnya. History of the Living\u201d<\/strong> was launched, revealing through personal stories the era of war and the nature of resistance. The first episode is dedicated to Khamzat Gelayev \u2014 a symbol of the resilience of Chechen resistance<\/a> \u2014 presented by Said Isaev<\/strong>, spokesperson of the Sheikh Mansur Battalion. Among popular videos was also a commentary by Chechen Republic of Ichkeria public figure Musa Lomaev<\/strong> about the death of former Chechen senator and influential businessman Umar Dzhabrailov<\/a>, questions surrounding the official Kremlin version, and possible political consequences for the region. Another widely viewed piece featured fighters of the Chechen Republic of Ichkeria within Ukraine\u2019s Armed Forces<\/strong> addressing Ramadan from the frontline \u2014 speaking about fighting alongside Ukraine against a common enemy, Russia<\/a>, religious freedom in Ukraine, and support for the Ukrainian people. More than 90%<\/strong> of views of these materials came from abroad.<\/p>\n

Issues in the region were also highlighted in a segment of the program \u201cNews of Free Peoples\u201d<\/strong> hosted by Kyryl Volnyi, about rising food prices in Grozny despite orders from Ramzan Kadyrov<\/a> to control markets and prevent price increases. On the FREE\u0414\u041e\u041c: DOC<\/a> platform, it gathered 168 thousand views, half of them from Russia.<\/p>\n

* Total views across all owned digital platforms of IBMPU: YouTube, Facebook, TikTok, Telegram, X, WhatsApp. Data sources: digital analytics tools; Google Analytics; YouTube Studio of FREE\u0414\u041e\u041c channels. Period: March 2026.
** Five YouTube channels under the FREE\u0414\u041e\u041c brand: FREE\u0414\u041e\u041c, FREE\u0414\u041e\u041c.LIVE, FREE\u0414\u041e\u041c.DOC, FREE\u0414\u041e\u041c.\u041c\u041d\u0415\u041d\u0418\u042f, FREE\u0414\u041e\u041c.\u041aA\u0412\u041a\u0410\u0417.
*** Total metrics across all digital platforms (YouTube, Facebook, TikTok, Telegram) of IBMPU and partner platforms. Period: February 2026. Full period: March 10, 2022 \u2014 March 31, 2026.
**** Refers to the total views of relevant thematic content across FREE\u0414\u041e\u041c digital platforms.<\/em><\/p>\n

ABOUT FREE\u0414\u041e\u041c<\/strong><\/p>\n

FREE\u0414\u041e\u041c is a Ukrainian state international broadcasting channel aimed at Russian-speaking audiences outside Ukraine. The broadcast channel is available via satellite, cable, DTH, IPTV networks of national operators, and OTT platforms. Digitally, it is \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d on 15 platforms online \u2014 YouTube, Facebook, TikTok, Telegram, X, WhatsApp. FREE\u0414\u041e\u041c is part of the state enterprise \u201cThe International Broadcasting Multimedia Platform of Ukraine.\u201d IBMPU is a stable, multi-level institution within the state\u2019s information security system, which includes ten media brands \u2014 FREE\u0414\u041e\u041c<\/a>, \u201c\u0414\u0456\u043c<\/a>\u201c, UATV.English<\/a>, UATV.Arabic<\/a>, UATV.Espa\u00f1ol<\/a>, The Gaze<\/a>, UATV.Portugu\u00eas<\/a>, UATV.Deutsch<\/a>, UATV.T\u00fcrk\u00e7e<\/a>,  UATV po polsku<\/a> \u2014 producing and broadcasting content in nine languages: Ukrainian, English, Russian, Arabic, Spanish, Polish, Portuguese, German, and Turkish.<\/p>\n","protected":false},"excerpt":{"rendered":"

In March, the international broadcasting team launched FREE\u0414\u041e\u041c.\u041aA\u0412\u041a\u0410\u0417 accounts on Instagram and …<\/p>\n","protected":false},"author":31,"featured_media":1188189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36416],"tags":[],"sources":[],"class_list":["post-1349926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-11473-24903"],"acf":[],"yoast_head":"\nFREE\u0414\u041e\u041c in March: new Instagram and Facebook platforms, audience focus on the war in Iran, its geopolitical consequences, and Ukraine\u2019s military expertise for Middle Eastern countries - Freedom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uatv.ua\/en\/freedom-in-march-new-instagram-and-facebook-platforms-audience-focus-on-the-war-in-iran-its-geopolitical-consequences-and-ukraine-s-military-expertise-for-middle-eastern-countries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FREE\u0414\u041e\u041c in March: new Instagram and Facebook platforms, audience focus on the war in Iran, its geopolitical consequences, and Ukraine\u2019s military expertise for Middle Eastern countries - 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