{"id":1324055,"date":"2026-03-10T14:47:22","date_gmt":"2026-03-10T12:47:22","guid":{"rendered":"https:\/\/uatv.ua\/?p=1324055"},"modified":"2026-03-10T14:47:27","modified_gmt":"2026-03-10T12:47:27","slug":"freedom-4-years-on-air-truth-for-the-world-about-ukraine-and-our-struggle","status":"publish","type":"post","link":"https:\/\/uatv.ua\/en\/freedom-4-years-on-air-truth-for-the-world-about-ukraine-and-our-struggle\/","title":{"rendered":"FREE\u0414\u041e\u041c: 4 Years on Air \u2014 Truth for the World About Ukraine and Our Struggle"},"content":{"rendered":"

On March 10, the Ukrainian international broadcasting channel FREE\u0414\u041e\u041c, aimed at Russian-speaking audiences abroad, marks four years on air. During this time, thousands of hours of original content* and dozens of premieres have been broadcast.<\/p>\n

Today, the FREE\u0414\u041e\u041c TV channel is available on 6 satellites<\/strong>; more than 20 international and national OTT platforms<\/strong>; and in the networks of over 900 cable<\/strong>, DTH, and IPTV operators in 45 countries worldwide. <\/strong>FREE\u0414\u041e\u041c content is also accessible on 15 digital international broadcasting platforms<\/strong> and on partners\u2019 platforms. In total, it has already gained over 15 billion digital views<\/strong>**, and this number continues to grow.<\/p>\n

\"\"<\/figure>\n

FREE\u0414\u041e\u041c went on air in the first days of the full-scale invasion to promptly deliver the truth about Ukraine and its struggle to the world and to counter hostile propaganda. These tasks remain key for the channel.<\/p>\n

\u201cFor the international broadcasting team, FREE\u0414\u041e\u041c represents four years of daily, very challenging work to ensure that Ukraine\u2019s voice in the world grows stronger and that hostile lies and propaganda receive a worthy response. A year ago, international broadcasting began producing the information marathon entirely independently, and now we can say \u2014 we have succeeded in this task. We launched several new projects, recently obtained a digital radio license, and in February the FREE\u0414\u041e\u041c mobile application became available. We are working to strengthen the broadcast channel\u2019s coverage and expand our reach on digital platforms. Last year, we expanded our presence in Kyrgyzstan, Serbia, Moldova, Lithuania, Poland, Germany, and the UAE; we signed agreements thanks to which FREE\u0414\u041e\u041c appeared for the first time in the provider offerings of Albania and Luxembourg. We pay great attention to engagement with our communities. On YouTube, we already have over 3 million subscribers. We increased the number of digital platforms to 15 \u2014 in the summer, we launched FREE\u0414\u041e\u041c. KAVKAZ on TikTok. We see our digital audience growing in EU countries, Central Asia, and the Caucasus. At the same time, despite all restrictions by Russian authorities, the share of views from the Russian Federation remains no lower than 20%,\u201d said Yuliia Bin<\/strong>, Director General of the state enterprise \u201cInternational Broadcasting Multimedia Platform of Ukraine,\u201d which includes FREE\u0414\u041e\u041c.<\/p>\n<\/blockquote>\n

Ukrainian international broadcasting operates under conditions where Russia constantly attempts to interfere with FREE\u0414\u041e\u041c\u2019s work. Over four years, the channel has repeatedly faced hacker attacks, satellite attacks, and anonymous threats. Unfortunately, last year brought even more severe trials. During filming in Kramatorsk, FREE\u0414\u041e\u041c military correspondent Aliona Hramova and cameraman Yevhen Karmazin were killed by a Russian drone strike; in Kyiv, a missile attack destroyed the international broadcasting office.<\/p>\n

\u201cThis year tested our team with very heavy losses and challenges. We always remember<\/a> Aliona Hramova and Yevhen Karmazin, whom Russia killed while they were doing their job. But the truth for which our colleagues worked has not been and will not be killed by the enemy. Eleven months ago, a Russian missile destroyed our office and FREE\u0414\u041e\u041c\u2019s studio, but we did not stop broadcasting for a single second. Over this year, we have repeatedly seen how vulnerable the world remains to lies and how emboldened hostile propaganda has become. But we also know that people seek the truth, and our response lies in our work, our results, and our plans for the future,\u201d Yuliia Bin<\/strong> said.<\/p>\n<\/blockquote>\n

Despite Russia\u2019s attempts to expand propaganda and block internet access, content under the FREE\u0414\u041e\u041c brand clearly meets the demands of Russian-speaking audiences abroad. Digital viewership data show stable interest from foreign audiences, whose share on YouTube platforms reaches 90%; total YouTube views amount to 2.4 billion, with more than 3 million YouTube subscribers.<\/p>\n

\"\"<\/figure>\n

In addition to Russia (25%), FREE\u0414\u041e\u041c YouTube channels**** receive high viewership in Kazakhstan, Uzbekistan, Belarus, Kyrgyzstan, Tajikistan, Germany, the Czech Republic, the Netherlands, Turkey, Latvia, Moldova, Georgia, Azerbaijan, and other countries with stable Russian-speaking diasporas. For example, since the beginning of 2026, the top cities abroad with the highest FREE\u0414\u041e\u041c viewership have included Moscow, Tashkent, Saint Petersburg, Prague, Almaty, Amsterdam, Bishkek, Minsk, Riga, Dushanbe, Samarkand, and Frankfurt.<\/p>\n

Over the past year, the most popular short video was a dialogue between Ukrainian journalist Myroslava Petsa and Donald Trump<\/a> regarding the United States\u2019 readiness to provide Ukraine with additional Patriot systems: over 6 million views, 91.5% from abroad. Statements and comments by Volodymyr Zelenskyy also gained millions of views. In particular, information from the President of Ukraine about meetings with international partners<\/a> and their support for Ukraine\u2019s fair demands was viewed over 4.3 million times, 93.3% from abroad. A report on the conversation between the Presidents of Ukraine and the United States<\/a> and its results received 2.3 million views, 93.4% from abroad.<\/p>\n

Foreign audiences continue to show strong interest in materials about events on the frontline<\/a>, as well as reports on criminal shelling by the Russian army of Ukrainian cities, which caused large-scale destruction of critical infrastructure. More than 2 million views were received by an emotional statement from Yurii Fedorenko, commander of the 429th Separate Unmanned Systems Brigade \u201cAchilles\u201d of the Armed Forces of Ukraine\u2019s Unmanned Systems Forces, who emphasized that Russian soldiers are not blind executors but conscious executioners<\/a> who deliberately target residential buildings and schools at night.<\/p>\n

In total, over four years, materials under the FREE\u0414\u041e\u041c brand across all digital platforms of international broadcasting and on the platforms of partner Ukrainian media groups 1+1 media, Starlight Media, and Inter Media Group have received 15 billion views<\/strong>, of which 4.1 billion<\/strong> were on international broadcasting digital platforms (YouTube, Facebook, Telegram, TikTok, X). The total number of subscribers to FREE\u0414\u041e\u041c digital platforms currently stands at 3.7 million.<\/strong><\/p>\n

In 2025, the state enterprise \u201cIBMPU\u201d strengthened FREE\u0414\u041e\u041c\u2019s programming with project lines aimed at informing the global community about key events in Ukraine, initiatives of the Ukrainian state to achieve a stable peace, international support for Ukraine, frontline developments, countering Russian propaganda, and supporting ideas of decolonization and decentralization of Russia. Several original premiere projects of Ukrainian international broadcasting were launched during the year.<\/p>\n

The international broadcasting team is also actively developing the specialized YouTube channel FREE\u0414\u041e\u041c. KAVKAZ<\/a>, which addresses the historical memory and national self-awareness of the indigenous peoples of the Caucasus and exposes the Kremlin\u2019s colonial policy. The channel currently has 85,000 subscribers and 84 million views. The most popular material of the year was a video by Ali, a representative of the Chechen Sheikh Mansur Battalion, discussing how Russians humiliate the indigenous peoples of the Caucasus<\/a>: 2.3 million views, 91.9% from abroad. Overall, the highest viewership last year for FREE\u0414\u041e\u041c. KAVKAZ came from Russia, Kazakhstan, Uzbekistan, Germany, the Netherlands, Tajikistan, and Azerbaijan. The top cities included Moscow, Grozny, Almaty, Tashkent, Makhachkala, Baku, Dushanbe, and Amsterdam. Last year, MPIU also launched the FREE\u0414\u041e\u041c. KAVKAZ TikTok<\/a> account, which has already reached 8 million views.<\/a><\/p>\n

* Original content produced by the state enterprise \u201cMPIU\u201d and Ukrainian partner media groups 1+1 media, Starlight Media, Inter Media Group.<\/em><\/p>\n

** Aggregate metrics across all digital platforms (YouTube, Facebook, TikTok, Telegram, X) of the state enterprise \u201cMPIU\u201d and on the platforms of partner Ukrainian media groups where content under the FREE\u0414\u041e\u041c brand is published.<\/em><\/p>\n

*** Measurement of viewership of MPIU channels via satellite, terrestrial broadcast, and cable operator networks in various countries has not been conducted throughout the entire period of the enterprise\u2019s operation due to the high cost of such research. Accordingly, when analyzing quantitative and qualitative indicators of viewership and audience demand for MPIU media brands, the enterprise relies on data from digital platforms, in particular YouTube. The data provided in the material are as of 10.03.2026. Data sources: analytical tools of digital platforms; Google Analytics; YouTube Studio of FREE\u0414\u041e\u041c and partner channels; data from the company SubSub.<\/em><\/p>\n

****YouTube channels under the FREE\u0414\u041e\u041c brand as of 10.03.2026: FREE\u0414\u041e\u041c<\/a> (main), FREE\u0414\u041e\u041c. LIVE<\/a>, FREE\u0414\u041e\u041c. DOC<\/a>, FREE\u0414\u041e\u041c.\u041c\u041d\u0415\u041d\u0418\u042f<\/a>, FREE\u0414\u041e\u041c. KAVKAZ<\/a><\/a>.<\/em><\/p>\n

About FREE\u0414\u041e\u041c<\/strong><\/p>\n

FREE\u0414\u041e\u041c is a Ukrainian state international broadcasting channel aimed at Russian-speaking audiences outside Ukraine. The broadcast channel is transmitted via satellite, cable, DTH, IPTV networks of national operators, and OTT platforms. Digitally, it is represented on 15 internet platforms, including YouTube, Facebook, TikTok, Telegram, X, WhatsApp, and web. FREE\u0414\u041e\u041c is part of the state enterprise \u201cInternational Broadcasting Multimedia Platform of Ukraine\u201d (IBMPU). IBMPU is a resilient, multi-level institution within the state\u2019s information security system, comprising ten media brands \u2014 FREE\u0414\u041e\u041c<\/a>, “D<\/a>im<\/a>“, UATV.English<\/a>,\u00a0UATV.Arabic<\/a>,\u00a0UATV.Espa\u00f1ol<\/a>,\u00a0The Gaze<\/a>,\u00a0UATV.Portugu\u00eas<\/a>,\u00a0UATV.Deutsch<\/a>,\u00a0UATV.T\u00fcrk\u00e7e<\/a>,\u00a0UATV po polsku<\/a> \u2014 producing and broadcasting content in nine languages: Ukrainian, English, Russian, Arabic, Spanish, Polish, Portuguese, German, and Turkish.<\/p>\n","protected":false},"excerpt":{"rendered":"

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